Short answer: a manufacturer needs more from a WhatsApp CRM than broadcasts. It needs IndiaMART enquiries pulled in and answered within minutes, every sales call logged on the right customer, one WhatsApp number the whole sales team can work from, a way to message dealers by city or product, and a pipeline that runs from enquiry to payment. As of October 2026, Salesvora does all of this from ₹499/month for up to 5 people, flat for the team. It does not yet make GST quotations.
Disclosure: Salesvora is our product. Competitor prices are approximate, exclude GST, and were checked in October 2026; always confirm on the vendor's site.
How manufacturers actually sell
Most Indian manufacturers we speak to sell the same way:
- Enquiries arrive from IndiaMART, trade fairs, the website, and existing dealers who call or WhatsApp.
- The first reply decides a lot. An IndiaMART buyer sends the same requirement to several manufacturers and talks seriously to the first two or three who respond.
- The sale takes weeks. Enquiry, quote, a revised quote, sometimes a sample, negotiation, a purchase order, and then the payment.
- The work happens on phones. Inside sales calls from the office; sales engineers call from the road and from client plants.
- Dealers need regular messages. Price revisions, new products and schemes go out to the dealer network.
A CRM that fits has to follow that path. A tool built for email-led sales in the US will not.
What to look for, in order of importance
| Need | Why it matters | Salesvora |
|---|---|---|
| IndiaMART lead capture | Enquiries reach a salesperson without anyone copying them | Every 5 minutes, duplicates skipped (Pro, Max) |
| WhatsApp auto-reply | The buyer hears from you before other suppliers reply | Approved welcome template per lead source; FAQ AI agent (Pro, Max) |
| Call tracking | Calls are where prices are agreed | Android app logs every call on the lead (every plan, including Free) |
| Dealer/distributor segmentation | Different messages for dealers, distributors and direct buyers | Filters by city, product, source and status; imported columns kept as custom fields |
| Pipeline: Enquiry → Quote → Negotiation → PO → Payment | You see which quotes are stuck | Stages you name (every plan) |
| Team inbox | One WhatsApp number for the whole team | Official Cloud API, chats assigned and saved on the lead (Pro, Max) |
| Dealer broadcasts | Price revisions reach the right dealers, with read and reply tracking | Template campaigns with image or video (Pro: 4 a month, Max: unlimited) |
| GST quotations | Quote from the CRM | Not available yet |
The options, with prices for a 5-person sales team
| Option | Monthly cost for 5 people (approx.) | Calls logged on the lead | WhatsApp team inbox | IndiaMART |
|---|---|---|---|---|
| Salesvora Pro | ₹499 flat | Yes, automatic | Yes | Built in |
| Zoho CRM Standard | ~₹4,000 (₹800 × 5) | Through telephony integrations | Through extensions | Through extensions or middleware |
| Bigin Express | ~₹2,000 (₹400 × 5) | Through telephony integrations | Through extensions | Through extensions or middleware |
| LeadSquared | ~US$300-500 (US$60-100 × 5) | Through telephony providers | Through integrations | Through integrations |
| Excel + WhatsApp Business app | ₹0 | No | No, one phone | Copy by hand |
Zoho CRM is the stronger choice for a large sales organisation with an admin who will configure it. LeadSquared suits large call-centre style operations. For a factory sales team of up to 15 that lives on calls and WhatsApp, flat pricing and built-in call capture usually matter more than configurability.
Salesvora pricing for manufacturers (October 2026)
- Free: ₹0. 1 user, 50 new leads a month, call tracking, pipeline, follow-ups, 1 web form.
- Pro: ₹499/month or ₹4,999/year. Up to 5 people, unlimited leads, WhatsApp team inbox, IndiaMART, Meta and Google lead capture, 4 broadcasts a month, FAQ AI agent with 50 replies a month, 50-item catalogue.
- Max: ₹999/month or ₹9,999/year. Up to 15 people, all 6 AI agents with unlimited replies, unlimited broadcasts, automations, 500-item catalogue.
- Trial: 14 days of Pro or Max, no card.
- GST: prices are final. No GST applicable.
See full pricing.
What WhatsApp messages cost on top
For WhatsApp per-message charges you pay Meta directly: Meta bills your own WhatsApp Business account, and Salesvora adds no markup. Meta's India rates as of October 2026:
- Messages a customer sends you: free.
- Your replies within 24 hours of their message: free for the first 1,000 a month on each number.
- Utility templates, such as dispatch or payment updates: about ₹0.12 each.
- Marketing templates, such as price revisions and schemes: about ₹0.86 each.
Example: a price-revision broadcast to 500 dealers costs 500 × ₹0.8631 = ₹431.55, paid to Meta. An automatic welcome to 300 IndiaMART leads a month, if your welcome template is approved as utility, costs about 300 × ₹0.115 = ₹34.50. Meta decides a template's category when it approves it.
A manufacturer's setup in Salesvora, step by step
- Rename the stages: Enquiry, Quote Sent, Negotiation, PO Received, Payment Received, Lost.
- Connect IndiaMART: paste your CRM key from the IndiaMART seller panel into Settings → IndiaMART.
- Connect WhatsApp: one Connect with Facebook popup links your business number through Meta's official Cloud API. You can keep the WhatsApp Business app on your phone.
- Turn on the welcome: in Settings → Default messages, pick an approved template for IndiaMART leads.
- Install the Android app on every salesperson's work phone so calls are logged.
- Import your dealer list from Excel, keeping columns like Dealer or Distributor and Territory.
- Send the next price revision as a campaign to dealers in the right cities, and watch who reads and replies.
What Salesvora does not do yet
- GST quotations and invoices. Make them in your billing software; send the PDF from the WhatsApp inbox.
- TradeIndia sync. Import from Excel or CSV.
- Order and dispatch tracking beyond pipeline stages and deal values.
- Dealer-specific price lists. The catalogue holds one price per item.
- iPhone call capture. Automatic call logging needs Android.
If built-in GST quotations are a must today, pair Salesvora with your billing software or choose a CRM that includes quoting.
Bottom line
For a manufacturer whose orders start as IndiaMART enquiries and dealer calls, the CRM that wins is the one that gets a reply out in minutes, logs every call without anyone typing, and reminds the salesperson to follow up on the quotation. That is what Salesvora is built for, at ₹499/month for up to 5 people.
See WhatsApp CRM for manufacturers for the full feature list, or start free.