Admission CRM for Coaching Institutes
Parents call, students message on WhatsApp, and ad leads arrive at midnight during admission season. Salesvora captures every enquiry, books the demo class and reminds your counsellors to follow up until the fee is paid.
Call tracking free on every plan · Pro from ₹499/month for the whole team
In short
Salesvora is an admission CRM for Indian coaching institutes, from JEE, NEET and UPSC coaching to school tuition and skill courses. The Android app logs every counsellor's calls with parents and students; WhatsApp enquiries go into a shared inbox on the institute's number; Meta ad and website leads arrive already assigned; and on Max an AI agent answers fee, batch and timing questions at night and books demo classes. Call tracking is free on every plan, and Pro is ₹499/month for up to 5 counsellors.
Where admissions are lost
During admission season a single institute can get hundreds of enquiries a week. The ones that are not called back in a day usually join somewhere else.
Enquiries pile up in the counsellor's phone
Ad leads arrive when nobody is working
Demo attendees are not followed up
An admission-season day with Salesvora
An institute with three counsellors preparing students for JEE and NEET.
11:20 pm
A Meta ad lead asks about fees at midnight
Vikram's father fills the Instagram form for the Class 11 JEE batch. The lead is assigned to Neha, and the AI agent replies on WhatsApp with batch timings and fees from your FAQs.11:24 pm
A demo class is booked
The agent offers Saturday's demo class. The father picks 9 am, and the demo is added as a follow-up for Neha with a WhatsApp reminder to the family before it.Saturday, 1:30 pm
The counsellor calls after the demo
Neha calls the father after the class. The post-call sheet moves the lead to Demo Attended, notes "wants instalment option, mother to decide", and sets a follow-up for Monday.Monday, 6:00 pm
Reminder on Telegram, fee confirmed
Neha gets the reminder on Telegram, calls, explains the three-instalment plan, and the lead moves to Admitted.Every evening
The director sees the counsellors' day
The dashboard shows calls, connected calls and talk time for each counsellor, and the leads nobody has called yet.
Calls
Every call with a parent saved on the student's record
Counsellors spend their day on the phone with parents. The Salesvora Android app logs every call on their work phones against the right enquiry, and creates a new enquiry when an unknown parent calls.
As each call ends, the counsellor records what the parent asked, which batch they are considering and when to call back. When a different counsellor picks up the enquiry, they see every previous call and note.
- Calls with parents and students logged automatically
- Batch interest and next step noted after each call
- Missed calls answered with an automatic WhatsApp (Pro and Max)
- Director sees each counsellor's calls and talk time
Call tracking uses the Salesvora Android app and is included on every plan, including Free.
Call ended · 3m 41s
Vikram Rao (father)
Existing Client - Demo Attended
Last remark: “Class 11 JEE, weekend batch”
Call Outcome / Disposition
Schedule Next Follow-Up
Set for Mon, 4 Nov at 6:00 PM
Quick Note / Remarks
Liked the demo. Wants 3-instalment option. Mother to decide by Monday.
Fee details, brochures and batch updates on the institute's WhatsApp
Parents and students prefer WhatsApp for fee structures, brochures and batch timings. Salesvora puts the institute's number in a shared inbox, so any counsellor can reply and every chat is saved on the enquiry instead of a personal phone.
Before a new batch starts or a scholarship test opens, send a WhatsApp campaign to past enquiries filtered by class, stream or stage, and see who read and replied.
- One institute number, every counsellor replying
- Chats saved on the enquiry, next to calls
- New-batch and scholarship-test campaigns
- Counsellors see only the enquiries assigned to them
WhatsApp inbox and campaigns are on Pro and Max.
Anjali Singh (parent)
Website enquiry · Assigned to Neha
Neha
₹1,45,000 for 2 years, payable in 3 instalments. Scholarship test this Sunday gives up to 40% off.17:06Neha
Registered for Sunday 10 AM. Sending the admit card here.17:12Lead sources
Meta ads, website, walk-ins and calls in one admission list
Facebook and Instagram admission ads, your website enquiry form and Google Ads lead forms bring enquiries in automatically, each tagged with its source and assigned to a counsellor, in rotation if you like.
Walk-ins at the front desk are added in seconds, and callers who are not yet in the system become enquiries on their own. At the end of the season, the Leads by Source report shows which channel brought admissions, not just enquiries.
- Meta and Google lead forms (Pro and Max)
- Website enquiry form on every plan
- Round-robin assignment across counsellors
- Admissions by source, not just enquiries
Vikram Rao
23:20Class 11 JEE · Instagram form
Facebook Lead AdsAssigned to NehaAnjali Singh
17:02NEET 2-year · "Scholarship?"
Website FormAssigned to NehaRohan Gupta
11:15Walk-in with father · Foundation batch
Walk-inAssigned to Amit
AI agent
An AI agent that answers fee and batch questions at midnight
On Max, the AI agent replies on WhatsApp the moment an enquiry arrives: fee structure, instalments, batch timings, faculty, results and location, from FAQs you write. It quotes course fees exactly from your catalogue and sends batches as a tappable menu.
It books demo classes and scholarship-test slots in your working hours and hands the chat to a counsellor when a parent asks for a call or wants to discuss a discount.
- Fees quoted exactly from your course catalogue
- Demo classes booked inside working hours
- Replies in English, Hindi or Hinglish
- Discount and admission decisions always go to a counsellor
FAQ agent on Pro (50 replies a month). All six agents and automations on Max.
Vikram Rao (father)
Instagram lead · AI agent
AI agent
Weekday batch 4-7 PM aur weekend batch Sat-Sun 9 AM-1 PM hai. 2-year JEE program ki fees ₹1,60,000 hai, 3 instalments mein. Free demo class Saturday 9 AM book karun?23:21AI agent
Booked for Saturday 9 AM. Counsellor Neha aapko confirm karne ke liye call karengi.23:23Pipeline
An admission funnel your counsellors already understand
Rename the stages to match your admission process. A typical coaching setup is Enquiry, Demo Booked, Demo Attended, Fee Quoted, Admitted and Not Joining, plus Junk for wrong numbers.
Filter the board by counsellor, source or batch interest, and see at a glance how many students attended a demo but have not yet been called about fees.
Rohan Gupta
Walk-in
Isha Verma
Meta ad
Vikram Rao
Sat 9 AM
Anjali Singh
Scholarship test
Aditya Jain
JEE 2-year
What Salesvora costs a coaching institute
A single tutor or a small centre where the owner handles admissions can use Free: one user, call tracking and 50 new enquiries a month. Institutes with up to five counsellors run on Pro at ₹499/month (₹4,999/year), flat for the whole team, with WhatsApp, Meta ads and unlimited enquiries.
Institutes with six to fifteen counsellors, or anyone who wants the AI agent answering parents at night during admission season, use Max at ₹999/month (₹9,999/year). Multi-branch chains with larger teams can book a call for an Enterprise plan.
Frequently Asked Questions
What is the best CRM for a coaching institute in India?
For institutes where admissions happen on phone calls and WhatsApp, a CRM should log counsellors' calls, keep WhatsApp chats on the enquiry, capture Meta ad leads and remind counsellors to follow up. Salesvora does all four, with flat pricing from ₹499/month for up to 5 counsellors. Large multi-branch chains with dedicated admin staff may prefer an enterprise tool such as LeadSquared.
Can counsellors use Salesvora on their phones?
Yes. Counsellors install the Android app, which logs their calls with parents automatically and asks for notes and the next follow-up after each call. They can also reply to WhatsApp enquiries from the mobile app.
Can the AI agent answer fee questions in Hindi?
Yes. On Max, the AI agent replies in the language the parent writes in, including Hindi and Hinglish, and quotes fees exactly as you entered them in your course catalogue.
How do I track demo classes?
Book the demo as a follow-up on the enquiry, or let the AI agent book it in your working hours. The counsellor is reminded before it, the family can get a WhatsApp reminder, and after the demo the counsellor moves the enquiry to Demo Attended.
Do Meta ad leads come in automatically?
Yes, on Pro and Max. Connect your Facebook Page and every Facebook and Instagram lead-form submission arrives within moments, with the form answers such as class and stream, assigned to a counsellor.
Can I see which counsellor is converting best?
Yes. Reports show each counsellor's assigned, contacted, interested and won enquiries with a conversion rate, and the dashboard shows their calls and talk time for the day.
How much does it cost for a coaching institute?
Free for one user. Pro is ₹499/month for up to 5 counsellors and Max is ₹999/month for up to 15, flat for the whole team, with a 14-day free trial and no card required.
Turn this season's enquiries into admissions
Call tracking free on every plan. Pro for up to 5 counsellors at ₹499/month. No credit card.