Facebook and Instagram Lead Ads, Straight Into Your CRM
Every lead-form submission lands in Salesvora within moments, assigned to a salesperson, greeted on WhatsApp, and tagged with the campaign it came from. No CSV downloads, no Zapier.
Available on Pro and Max · Facebook and Instagram · Multiple Pages
In short
Salesvora’s Meta lead ads integration connects your Facebook Page so every Facebook and Instagram lead-form submission becomes a lead in Salesvora within moments. Each lead keeps the campaign, ad set, ad and form it came from, is assigned to a salesperson, and can get an automatic WhatsApp welcome. When a lead becomes qualified, won or lost, Salesvora can report it back to Meta through the Conversions API so your ads find more real buyers. It is included on Pro and Max.
Where ad money leaks after the form is filled
Meta charges for the lead the moment the form is submitted. What happens in the next hour decides whether that money was wasted.
Leads sit in Meta's lead centre
Half the numbers never pick up
Meta optimises for form-fillers
Instant capture
Every lead in Salesvora within moments of the form
Meta notifies Salesvora the moment someone submits your instant form, and the lead is created with their name, phone, email and every answer to your custom questions, laid out as readable fields on the lead profile.
A background sync double-checks your forms, so a lead is not lost if a notification fails. Connect as many Facebook Pages as you run ads from, each with its own live status.
- Facebook and Instagram lead ads
- Campaign, ad set, ad and form saved on every lead
- Custom form questions as readable fields
- Leads already in Salesvora stay put if you disconnect
Priya Sharma
18:42Diwali Offer · Form: 2BHK Enquiry · Budget 60-80 lakh
Facebook Lead AdsAssigned to NehaVikram Rao
18:31Weekend Batch · Form: Class 11 JEE · Instagram
Facebook Lead AdsAssigned to RohitDr. Kavita Joshi
18:05Dental Implants · Form: Free Consultation
Facebook Lead AdsAssigned to Amit
Speed to lead
Assigned, greeted on WhatsApp, and called while they still remember you
New ad leads are assigned by your routing rules, to one person or shared in rotation. With WhatsApp connected, each one gets your approved welcome template within seconds, so your business is already in their chats when the salesperson calls. On Max, the AI agent can ask your qualifying questions and book a call before a person picks it up.
- Round-robin assignment across the team
- Automatic WhatsApp welcome within seconds
- AI agent qualifies and books calls (Max)
- Calls logged on the lead by the Android app
Priya Sharma
Facebook lead · Assigned to Neha
Template
Hi Priya, thanks for your interest in Green Valley Residency 2BHK. Neha from our team will call you in a few minutes. Any preferred time?18:42Neha
Sure, I will call at 7:15. Sharing the floor plan meanwhile.18:47Conversions API
Tell Meta which leads became customers
Connect a CRM dataset in Meta Events Manager once, and Salesvora reports what happens to each lead-ad lead after the form. Moving a lead to an engaged stage sends Qualified, a won stage sends Purchase, and a lost or junk stage sends Disqualified. Meta then optimises delivery for people who buy, not just people who fill in forms.
- Outcomes sent automatically from your pipeline stages
- Only leads that came from a real lead ad are reported
- Failed sends are queued and retried automatically
- Step-by-step dataset setup inside Salesvora
Vikram Rao
Instagram · today
Anil Mehra
Facebook · today
Priya Sharma
→ Qualified
Rahul Desai
→ Purchase
Anita Rao
→ Disqualified
Downloading leads vs connecting them
| Meta lead centre and CSVs | Salesvora | |
|---|---|---|
| When the team sees a lead | When someone downloads the file | Within moments of the form |
| Who calls it | Whoever the file was forwarded to | Assigned automatically |
| First contact | A call from an unknown number, hours later | WhatsApp welcome in seconds, then a call |
| Campaign data | Separate columns in a spreadsheet | On the lead, next to calls and chats |
| What Meta learns | Who filled the form | Who qualified, bought or was junk |
Connect your lead ads in three steps
You need admin access with full control of the Facebook Page that runs your lead ads.
- 1
Open Settings → Meta Ads and click Connect Meta Account
Facebook opens a popup. Approve the permissions that let Salesvora read your Pages and their leads. - 2
Choose the Page that runs your lead ads
Salesvora lists the Pages you administer. Pick one, and click Connect another page to add more. - 3
Turn on the WhatsApp welcome and the Conversions API
Both are optional. Pick an approved template under Default messages, and follow the in-app steps to link a CRM dataset. The Meta Ads setup guide covers every screen.
Also running Google Ads lead forms?
Salesvora also captures leads from Google Ads lead form assets on Pro and Max, delivered to a webhook URL you copy from Settings. They arrive tagged as Google Lead Form, so the Leads by Source report compares Meta, Google, IndiaMART, WhatsApp and calls side by side. See the Google Ads guide.
Frequently Asked Questions
How do I connect Facebook lead ads to a CRM?
In Salesvora, open Settings → Meta Ads, click Connect Meta Account, approve the permissions in Facebook's popup and choose the Page that runs your lead ads. From then on, every lead-form submission on that Page is created as a lead in Salesvora within moments, with no CSV downloads or Zapier.
Does it work for Instagram lead ads too?
Yes. Instagram lead ads use the same Meta instant forms and are attached to a Facebook Page, so connecting the Page brings in both Facebook and Instagram leads.
How fast do Meta leads arrive in Salesvora?
Within moments of the form being submitted. Meta notifies Salesvora of each new lead, and a background sync catches any lead that was missed, so nothing is lost if a notification fails.
Will I see which campaign a lead came from?
Yes. Each lead stores the campaign, ad set, ad and form it came from, along with the answers to your form's custom questions, shown as readable fields on the lead profile.
Can Salesvora send a WhatsApp message to new ad leads?
Yes, with WhatsApp connected. Turn on the automatic welcome for Meta ad leads and each lead gets your approved WhatsApp template within seconds. On Max, the AI agent can then qualify the lead and book a call.
What is the Meta Conversions API, and does Salesvora support it?
The Conversions API lets you tell Meta which leads turned into real customers, so Meta shows your ads to more people like them instead of people who only fill in forms. Salesvora supports it: when a lead from a lead ad moves to a qualified, won or lost stage, Salesvora reports that outcome back to Meta automatically.
Which plan includes Meta lead ads?
Meta lead ads capture is included on Pro (₹499/month for up to 5 team members) and Max (₹999/month for up to 15). Both have a 14-day free trial with no card required.
Why are my Facebook leads not coming through?
Check that the Page shows a green Live status in Settings → Meta Ads, that you are an admin of the Page with full control, and that the ad uses Meta's Lead Ads (instant form) objective. Link-click ads that send people to a website do not create leads to sync.
Stop paying for ad leads nobody calls
Try Pro free for 14 days. Connect your Page and watch your next lead arrive. No card required.