IndiaMART CRM Integration That Gets Buyers Called First
Stop copying buy-leads out of the seller panel. Paste one key and every IndiaMART enquiry arrives in Salesvora within minutes, assigned to a salesperson, ready for a WhatsApp reply and a call.
Available on Pro and Max · Setup takes two minutes · No developer needed
In short
Salesvora’s IndiaMART integration connects to the IndiaMART Lead Manager with your seller CRM key and pulls new enquiries every five minutes. Each enquiry becomes a lead with the buyer’s name, mobile, email, city and product, is assigned to a salesperson, and can get an automatic WhatsApp welcome. Duplicates are skipped, and a repeat enquiry from an existing customer is added to their profile. It is included on the Pro and Max plans.
Why IndiaMART leads go cold
An IndiaMART buyer usually sends the same requirement to several suppliers. The first one to call back with a sensible rate is in the lead.
Leads wait in the seller panel
Nobody owns the enquiry
You cannot tell if IndiaMART pays off
Automatic sync
Every IndiaMART enquiry in Salesvora within five minutes
Salesvora asks IndiaMART for new enquiries every five minutes and creates a lead for each one it has not seen before. The buyer’s name, mobile, email, city and product come across, and their message and product category are saved as a note on the lead.
Each lead is tagged with the source IndiaMART and placed in the first stage of your pipeline, so it appears on the board straight away.
- No duplicates: every enquiry ID is checked
- Repeat enquiries from existing customers open a new deal on their profile
- Last sync time and lead count on the settings page
- Any IndiaMART error shown in plain words
Suresh Patil, Nashik
11:38HDPE pipes 63mm · "Need 500 m, rate with GST"
IndiaMARTAssigned to AmitMeera Textiles, Surat
11:21Packaging tape · "Monthly requirement 200 boxes"
IndiaMARTAssigned to NehaR K Constructions, Indore
10:54Repeat enquiry · Binding wire
IndiaMARTAssigned to Rohit
Assigned and answered
Assigned to a salesperson, greeted on WhatsApp
New IndiaMART leads are assigned by the same rules as every other lead: to one person, or shared out in rotation across the team. With WhatsApp connected, the buyer can get your approved welcome message within minutes of their enquiry, often before any other supplier has replied. On Max, the AI agent can answer product questions from your catalogue and book a call.
- Round-robin distribution so every salesperson gets a fair share
- Automatic WhatsApp welcome using your approved template
- AI agent quotes from your catalogue (Max)
- Salesperson notified on WhatsApp, Telegram or email
Suresh Patil
IndiaMART lead · Assigned to Amit
Template
Hi Suresh, thank you for your IndiaMART enquiry for HDPE pipes. Amit from our team will call you shortly with the best rate.11:39Amit
Noted. Calling you in 5 minutes with the rate including freight.11:44Called and followed up
The call is logged, and the follow-up is not forgotten
When the salesperson calls the buyer from their phone, the Salesvora Android app logs the call on the IndiaMART lead and asks for a note and the next follow-up as the call ends. If the buyer goes quiet after the quote, the salesperson is reminded on the day they chose.
- Calls captured automatically, included on every plan
- Rate quoted and next step saved after each call
- Overdue follow-ups stay on top until done
- SPRate quotedOutgoing
Suresh Patil
5m 20s · Amit · 11:49
- SPOrder confirmedIncoming
Suresh Patil
2m 02s · Amit · Next day 10:15
IndiaMART Lead Manager alone vs with Salesvora
| IndiaMART Lead Manager | With Salesvora | |
|---|---|---|
| Where enquiries live | In the seller panel and app | In your CRM with every other lead source |
| Who handles each lead | Whoever logs in and picks it up | Assigned automatically to a salesperson |
| First reply | When someone gets to it | Automatic WhatsApp welcome within minutes |
| Calls | Not linked to the enquiry | Logged on the lead by the Android app |
| Follow-ups | Manual | Scheduled, with reminders to the salesperson |
| Return on IndiaMART | Enquiry counts | Leads and won deals by source in Reports |
Connect IndiaMART in two minutes
- 1
Copy your CRM key from IndiaMART
Sign in to IndiaMART Seller, open Manage CRM Integration → API, and copy the key shown there. - 2
Paste it into Salesvora
Open Settings → IndiaMART, paste the key and save. The first sync starts within five minutes. - 3
Choose who gets the leads
Turn on automatic distribution to share IndiaMART leads across your team, or leave them with the owner to assign. - 4
Optional: turn on the WhatsApp welcome
With WhatsApp connected, pick an approved template under Default messages so every IndiaMART buyer hears from you straight away.
Measure what IndiaMART actually brings in
Because every IndiaMART lead carries its own source tag, the Leads by Source report shows how many leads and how many won deals came from IndiaMART next to calls, WhatsApp, your website and Meta ads. When your IndiaMART renewal comes up, you can see the orders it brought instead of the enquiry count. See sales reports.
What the IndiaMART integration costs
IndiaMART lead capture is on Pro and Max, with no per-lead or per-integration fee.
| Free | Pro | Max | |
|---|---|---|---|
| Price | ₹0 | ₹499/month or ₹4,999/year | ₹999/month or ₹9,999/year |
| Team members | 1 | Up to 5 | Up to 15 |
| New leads | 50 a month | Unlimited | Unlimited |
| Call tracking (Android app) | Yes | Yes | Yes |
| WhatsApp team inbox | No | Yes, 1 number | Yes, 1 number |
| IndiaMART, Meta and Google lead capture | No | Yes | Yes |
| WhatsApp broadcasts (campaigns) | No | 4 a month | Unlimited |
| Approved WhatsApp templates | No | 15 | Unlimited |
| AI agent on WhatsApp | No | FAQ agent, 50 replies a month | All 6 agents, unlimited replies |
| Product catalogue | No | 50 items | 500 items |
| Free trial | Not needed | 14 days, no card | 14 days, no card |
Prices are in Indian rupees and flat for the whole team, not per user. Prices are final. No GST applicable. Teams larger than 15 can ask for an Enterprise plan. Full details on the pricing page.
WhatsApp message charges: you pay Meta
Salesvora does not charge per message. For WhatsApp, you pay Meta directly: Meta bills the per-message charges to the card on your own WhatsApp Business account, with no markup from Salesvora. Meta’s India rates as of October 2026:
- Messages a customer sends you: free.
- Your replies within 24 hours of their message: free for the first 1,000 a month on each number.
- Utility templates, such as dispatch or payment updates: about ₹0.12 each.
- Marketing templates, such as price revisions and schemes: about ₹0.86 each.
Example: a price-revision broadcast to 500 customers costs about 500 × ₹0.86 = ₹431.55, paid to Meta. The WhatsApp message charges guide has a calculator.
Frequently Asked Questions
How do I integrate IndiaMART with a CRM?
In Salesvora, copy your CRM key from the IndiaMART seller panel (Manage CRM Integration, then API), paste it into Settings → IndiaMART and save. Salesvora then checks IndiaMART for new enquiries every five minutes and creates each one as a lead, assigned to a salesperson. No developer or middleware is needed.
How often are IndiaMART leads synced?
Every five minutes, which is the polling interval IndiaMART recommends. IndiaMART does not push leads to third-party CRMs, so Salesvora pulls enquiries made since the last successful sync.
Will I get duplicate leads?
No. Every IndiaMART enquiry has a unique ID, and an enquiry that is already in Salesvora is skipped. If an existing customer sends a new enquiry, it is added to their profile as a repeat enquiry with a new deal, instead of creating a second lead.
What details come across from IndiaMART?
The buyer's name, mobile number, email and city, the product they enquired about, and their message and product category as a note on the lead. Each lead is tagged with the source IndiaMART.
Which plan includes the IndiaMART integration?
IndiaMART lead capture is included on Pro (₹499/month for up to 5 team members) and Max (₹999/month for up to 15). Prices are final; no GST applicable. Both have a 14-day free trial with no card required.
What is the best CRM for IndiaMART leads?
For an Indian manufacturer, trader or distributor whose team of 1 to 15 people works IndiaMART leads on the phone and WhatsApp, Salesvora fits: IndiaMART sync every five minutes, an automatic WhatsApp welcome, call tracking from an Android app and follow-up reminders, from ₹499/month flat for up to 5 people.
Does Salesvora integrate with TradeIndia or ExportersIndia?
Not directly. IndiaMART is the only B2B marketplace with a built-in sync today. You can import TradeIndia or ExportersIndia enquiries from an Excel or CSV export, and buyers from any marketplace who phone your team are captured automatically by call tracking.
Is my IndiaMART key safe?
The key is encrypted before it is stored. You can disconnect at any time from the same settings page, which deletes the key; leads that were already imported stay in your CRM.
Why have my IndiaMART leads stopped syncing?
The settings page shows the last sync time and the last error IndiaMART returned. The usual cause is a key that was regenerated on IndiaMART's side; paste the new key and syncing resumes from where it stopped.
Can Salesvora reply to IndiaMART buyers on WhatsApp automatically?
Yes, with WhatsApp connected. You can turn on an automatic WhatsApp welcome for IndiaMART leads using an approved template, and on Max the AI agent can continue the conversation, answer product questions and book a call.
Related
Call every IndiaMART buyer before your competitors do
Try Pro free for 14 days. Paste your IndiaMART key and see your next enquiry arrive. No card required.