Short answer: a dealer or distributor needs a CRM that lives where retailers already order: WhatsApp and the phone. That means one WhatsApp number the whole team can answer from, price lists sent as tracked broadcasts, every call by counter staff and field salesmen logged on the retailer, and a reminder on the day a payment is due. As of October 2026, Salesvora does this from ₹499/month for up to 5 people, flat for the team. It is not a field-force or inventory tool.
Disclosure: Salesvora is our product. Competitor prices are approximate, exclude GST, and were checked in October 2026; always confirm on the vendor's site.
How dealers and distributors sell
Whether you distribute electricals, paints, FMCG, hardware, pharma or building material, the daily work looks similar:
- Orders arrive on WhatsApp, often as a photo of a handwritten list, and on calls to the counter.
- Rates change often. Every revision from the principal company has to reach retailers quickly.
- Field salesmen visit shops and call retailers all day.
- Payment follow-up is half the job. Credit terms mean someone has to call on the due date.
- Good retailers reorder. Knowing who has gone quiet is how you protect volume.
What to look for
| Need | Why it matters | Salesvora |
|---|---|---|
| Shared WhatsApp inbox | Orders do not wait for one person's phone | One business number for the whole team (Pro, Max) |
| Tracked broadcasts | You know which retailers saw the new rates | Template campaigns with image or video, read and reply tracking (Pro: 4 a month, Max: unlimited) |
| Segmentation | Different messages for retailers, sub-dealers and contractors | Filters by city, product, source and status; your Excel columns kept as custom fields |
| Call tracking | Rates and promises are agreed on calls | Android app logs every call on the retailer (every plan) |
| Payment reminders | Collections happen on the due date, not when someone remembers | Follow-up with a date, reminder to the owner (every plan) |
| Repeat orders | See how often each retailer reorders | Each order is a new deal on the same customer |
| Beat planning, GPS, order-taking app | Managing a large field force | Not available; use a field-force tool |
The options, with prices for a 5-person team
| Option | Monthly cost for 5 people (approx.) | Shared WhatsApp inbox | Calls logged | Payment follow-ups |
|---|---|---|---|---|
| Salesvora Pro | ₹499 flat | Yes | Yes, automatic | Yes |
| Bigin Express | ~₹2,000 (₹400 × 5) | Through integrations and extensions | Through telephony integrations | Yes |
| Zoho CRM Standard | ~₹4,000 (₹800 × 5) | Through integrations and extensions | Through telephony integrations | Yes |
| WhatsApp broadcast tool | Varies | Usually | No | Usually not |
| WhatsApp Business app + Excel | ₹0 | No, one phone | No | By memory |
A broadcast tool is the right buy if all you need is reach. If your problem is that orders, rates and payments slip between people, you need a CRM with an inbox, not just a sender.
Salesvora pricing for distributors (October 2026)
- Free: ₹0. 1 user, 50 new leads a month, call tracking, pipeline, follow-ups.
- Pro: ₹499/month or ₹4,999/year. Up to 5 people, WhatsApp team inbox, 4 broadcasts a month, 15 templates, FAQ AI agent with 50 replies a month, 50-item catalogue.
- Max: ₹999/month or ₹9,999/year. Up to 15 people, unlimited broadcasts and templates, all 6 AI agents, 500-item catalogue.
- Trial: 14 days of Pro or Max, no card.
- GST: prices are final. No GST applicable.
What WhatsApp messages cost on top
For WhatsApp per-message charges you pay Meta directly: Meta bills your own WhatsApp Business account, with no markup from Salesvora. Meta's India rates as of October 2026:
- Retailers messaging you, and your replies within 24 hours: free (replies free for the first 1,000 a month per number).
- Utility templates, such as dispatch or payment-due updates: about ₹0.12 each.
- Marketing templates, such as price lists and schemes: about ₹0.86 each.
Example: a weekly rate list to 500 retailers costs 500 × ₹0.8631 = ₹431.55 a week, or about ₹1,870 a month, paid to Meta. Payment-due reminders to 200 retailers as a utility template cost about 200 × ₹0.115 = ₹23.
A distributor's setup in Salesvora
- Import your retailer list from Excel. Keep columns such as Type, Beat and Credit days; they stay on each record.
- Rename the stages: Enquiry, Rate Shared, Order Confirmed, Dispatched, Payment Received.
- Connect your WhatsApp number with one popup; keep the WhatsApp Business app through coexistence.
- Install the Android app on counter and field phones.
- Upload your catalogue so the AI agent can answer stock and price questions.
- Send the next rate revision as a campaign to retailers in the right cities.
- Set a follow-up on the payment due date whenever an order is dispatched.
What Salesvora does not do
- Stock, inventory and dispatch management.
- Dealer-specific price lists (one price per catalogue item).
- GST quotations and invoices.
- Beat planning, GPS attendance and retailer order-taking apps.
Bottom line
If your retailers already order on WhatsApp, the fastest gain is putting that WhatsApp in front of the whole team, sending rate lists as tracked broadcasts, and never missing a payment date. Salesvora does that for ₹499/month for up to 5 people.
See WhatsApp CRM for dealers and distributors for the full feature list, or start free.