The short answer
Indian real estate has a specific problem: long cycles and parallel shopping. A buyer enquires on 99acres, MagicBricks, your website and two hoardings in the same week, then goes quiet for a month. The broker who books the deal is usually not the one with the best inventory — it is the one who was still following up in week six.
So the CRM you need is not an inventory management system. It is a follow-up discipline machine that captures every call and keeps WhatsApp on the lead.
For brokers and agencies of 1-15 people, Salesvora fits at ₹499/month on Pro (up to 5 members) or ₹999/month on Max (up to 15). For developers running multi-tower inventory, channel-partner networks and booking-to-registry workflows, look at Sell.Do or LeadSquared instead.
Why real estate breaks generic CRMs
The cycle outlasts the CRM habit. A B2B SaaS deal closes in 30-60 days. A property purchase can take 3-9 months. Most CRMs are designed around a pipeline that moves; yours mostly sits still, which means "no activity" is normal and cannot be your alarm signal. You need scheduled follow-ups, not activity-based nudges.
The buyer is anonymous and multi-sourced. The same person may reach you as three separate leads — a portal enquiry, a Meta ad form, and a walk-in — under slightly different names and numbers. Without deduplication and source tracking you will call the same buyer three times with three different pitches.
Site visit is the real conversion event. Not "proposal sent". If your CRM cannot tell you how many site visits happened last week and how many converted, it is measuring the wrong thing.
Everything happens on WhatsApp. Location pins, floor plan PDFs, price sheets, voice notes. If that lives in a personal WhatsApp account and the broker leaves, the relationship leaves with them.
What actually matters, in order
- Lead capture from every source, including portal callers, ad forms and your website.
- Deduplication by phone number, so one buyer is one record.
- Scheduled follow-ups with no ceiling — the fifth and sixth touch is where deals are won.
- Site-visit tracking as a first-class pipeline stage.
- WhatsApp on the lead record, so conversation history survives staff turnover.
- Source attribution to bookings, not to enquiries.
- Requirement fields — budget, configuration (2BHK/3BHK), locality, possession timeline.
Notice what is missing: inventory management, RERA document workflows, and channel-partner commission tracking. Brokers rarely need these. Developers do, and that is the fork in the road for this decision.
Capturing leads from 99acres, MagicBricks and Housing
This deserves a straight answer because it is the most common question and the most over-promised feature in the category.
The major Indian property portals primarily deliver leads by email and SMS notification, and on standard broker plans they generally do not offer an open lead-push API to arbitrary third-party CRMs. Any tool claiming friction-free two-way portal sync should be asked, specifically, how it works on your plan tier before you buy.
The workable options:
- Capture the calls. Most portal buyers phone you. With an app that logs every call, like Salesvora's call tracking, a new caller becomes a lead tagged Call the moment your executive hangs up, with a note on the configuration and budget. For many brokers this alone captures most portal leads.
- Import portal exports. Download your portal leads as a spreadsheet and import the CSV or Excel file.
- Post from an automation tool. If you parse portal emails with Zapier, Make or n8n, post each lead to your Salesvora form endpoint and it arrives like a website enquiry.
- Manual entry, which is fine at 20 to 40 leads a month if the form is fast.
- Meta and Google lead ads connect directly. Salesvora ingests Facebook and Instagram lead ads within moments, which for many brokers is now the larger channel.
Be sceptical of any vendor that implies portal integration is a solved, zero-config feature. Verify it against your own portal account before you sign anything.
The options compared
| CRM | Best for | Pricing (India) | Notes |
|---|---|---|---|
| Salesvora | Brokers & agencies, 1-15 users | ₹499/mo (up to 5), ₹999/mo (up to 15) | Flat pricing, call capture, WhatsApp inbox, Meta ad leads |
| Sell.Do | Developers, large brokerages | Quote-based | Real-estate specific, inventory + booking workflows |
| LeadSquared | Large teams, developers | Per user, ~US$60-100/user/mo (annual) | Enterprise scale, telephony depth |
| Zoho CRM | Teams wanting deep configuration | ~₹800+/user/mo (annual) | Generic; you build the real-estate shape yourself |
| Excel / WhatsApp | Nobody past ~25 active leads | Free | Breaks exactly when business gets good |
Salesvora
An Android app that logs every call and creates leads from new callers, renameable pipeline stages (so "Site Visit Scheduled" is a real stage), unlimited scheduled follow-ups, source tracking, web forms, Facebook and Instagram lead ads, and a shared WhatsApp inbox with every chat on the lead. A buyer's number is matched across calls and chats, so one buyer is one record. On Max, AI agents answer routine project questions, book site visits in your working hours, and chase follow-ups so leads do not go cold during a slow month. See CRM for real estate.
Free for one user (50 leads/month, 150 lifetime). Pro ₹499/month up to 5 members; Max ₹999/month up to 15.
Where it is not the answer: multi-project inventory allocation, unit-level booking status, channel-partner commission calculation, or RERA-linked document management. Salesvora manages the lead, not the asset.
Sell.Do
Built specifically for Indian real estate, with developer workflows — inventory, bookings, channel partners. If you are a developer rather than a broker, start your evaluation here.
Where it is not the answer: overbuilt and over-priced for a 3-person brokerage.
LeadSquared
Enterprise-grade, strong telephony and lead distribution. Used by large developers and brokerages with call-centre style operations.
Where it is not the answer: small teams pay enterprise pricing and use a fraction of the platform.
The follow-up math that decides the ROI
Take a broker doing 60 enquiries a month with a ₹15,000 average brokerage on a ₹50 lakh flat.
Most brokers stop at two or three attempts. But in a category where the buyer is deliberately slow and comparing four options, the deals frequently close on touches four through eight — weeks after the enquiry. If disciplined follow-up converts even two extra deals a year, that is ₹30,000 in brokerage against a ₹9,999-11,988 annual CRM cost.
For a team doing higher-ticket inventory, a single recovered deal can cover the subscription for a decade. The economics here are not subtle; the hard part is the habit, not the arithmetic.
Rolling it out
- Put today's leads in first. Do not start by importing 900 dead leads from an old spreadsheet — you will drown the useful ones.
- Make one rule: every lead leaves with a next follow-up date. No exceptions, including "not interested" (those become a 3-month check-in).
- Track site visits weekly. Visits per week is your leading indicator; bookings follow it by a month or two.
- Review sources monthly against bookings. Portals, Meta ads, referrals and hoardings look very different when you measure bookings rather than enquiry volume.
Get started
Start free with Salesvora — one user free, ₹499/month on Pro, ₹999/month on Max. Set up in about 10 minutes, no contract, priced in INR.
Related reading: Salesvora for real estate · Top 10 CRM software in India · How to stop losing leads